Contact Us:
10137 Maine Avenue
Lakeside, CA 92040
619-390-9256 fax


Store Hours:
Monday-Thursday: 5 AM to 6:30 PM
Friday - Sunday: 4:30 AM to 6:30 PM


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Meet Our Staff!

gene with a big striper
Gene Estabrook
Gene is a San Diego native, raised in Bonita. He has 15 years of fishing experience, with extensive expertise in mid-range to inshore saltwater fishing. Over the past five years, Gene's experience in freshwater fishing has expanded given his growing interest in freshwater fishing. In San Diego County, Gene prefers to fish Lake Murray, El Capitan Lake, San Vicente and the San Diego River. He makes frequent runs to Diamond Valley Lake, Havasu and Lake Mead as well as occasional trips to the Central Coast lakes; Nacimiento, San Antonio and Santa Margarita being his favorites.

Click here to email Gene


ryan with a large freshwater fish
Ryan Escutia
Ryan is a local San Diego fisherman who has been working in local tackle shops for almost 10 years. A few years ago, Ryan began fishing in tournaments and in 2010, his team finished 2nd overall in the race to the Angler of the Year award! Ryan says, "Local tournaments are a lot of fun, and I have learned a lot from some great local fisherman". Ryan consistently uses Phenix rods, Blackwater Fishing line, Dedicated 10 clothing, and lots of swimbaits.

Click here to contact Ryan

chris with a yellowfin
Chris Ciampi
Chris was born and raised here in sunny San Diego. In
his spare time, you can find him fishing at his favorite fishing holes on El Capitan, Lake Murray and Lake
Jennings. Chris also has spent much time fishing in saltwater and likes taking trips on the local fishing boats
so he can fish the local kelp beds and offshore. He has
been working in the tackle industry for over 5 years and says the one bait you'll always find in his freshwater
tackle box is a Gary Yamamoto Senko.

Click here to contact Chris

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10137 Maine Ave . Lakeside, CA 92040 . 619-390-9112